BETDAQ agrees starting stalls partnership with Arena Racing Company: The sponsorship will cover up to 1,000 races, including those shown by At The Races and Sky Sports
Thursday, June 28th, 2018 – BETDAQ will sponsor the starting stalls at nine Arena Racing Company (ARC) UK racecourses in 2018.
The deal, which covers up to 1,000 races, will allow BETDAQ’s brand to be shown on starting stalls at any unsponsored flat meeting on ARC racecourses, including live races across the summer on At The Races and Sky Sports with their Winning Post Live programme.
Shane McLaughlin, Managing Director of BETDAQ, said: “BETDAQ are pleased to enter into this partnership with Arena Racing for the remainder of the 2018 flat season. Branding their starting stalls will enable us to further deliver the 2% value commission message and build on the positive momentum and goodwill the brand has been receiving from the racing fraternity over the last number of months.”
ARC, created in 2012 by the merger of Arena Leisure and Northern Racing, is owner of 12 turf tracks and four all-weather racecourses across the UK.
David Leydon Dunbar, Director of Partnerships at ARC, said: “We’re delighted that BETDAQ has chosen to build on their racing sponsorship portfolio by becoming ARC’s group starting stalls partner. Each of our flat tracks are looking forward to working with the team at BETDAQ to ensure we help promote the betting exchange across this summer’s flat racing.”
This adds to BETDAQ’s title sponsorship of the BETDAQ Punchestown Champion Hurdle and sponsorship deals with Kempton Park, Irish trainer Gavin Cromwell and the Racing Blogger.