BETDAQ SCORES 138% LEAP: Introduction of 2% commission structure has significantly boosted liquidity and active users.
BETDAQ has driven a 138% leap in football trading on the exchange after year-on-year figures for September showed matched bets on the sport had grown to £62m from £26m.
This followed a bumper August for football turnover, with £42m staked in 2018, up 100% Y-O-Y from the £21m staked in the same month in 2017.
A significant uplift in active users has helped generate the extra liquidity, with increases of 21% betting on football markets and 29% trading across the exchange than in September 2017. These figures are reflective of the year to-date, with actives up by 20% in 2018.
The positive numbers follow the introduction of BETDAQ’s 2% commission structure in January 2018 and the company’s high-profile #ChangingForTheBettor marketing campaign to promote the punter-friendly changes.
BETDAQ has embarked on a high-profile TV advertising campaign and boosted its sponsorship portfolio with a range of new properties and renewals.
Other factors include a considerable increase in commercial trading, where the introduction of a new Streaming API service for B2B partners automatically provides instant pricing information across an increased range of markets.
BETDAQ is the only exchange to offer Streaming API and Light-Weight Pricing that enables market makers to securely place a large range of offers without needing significant funds in their account as all open bets remain active until a set exposure limit is reached.
Alan Casey, BETDAQ Commercial Manager, said: “We’re delighted with the strong start to the new football season and believe it’s just rewards for the hard work of our marketing, operations, commercial and technical teams alongside our customers.
“Some of our key liquidity providers have invested in upgrading to our Streaming and Light-Weight Pricing API platforms and have seen the significant benefits that come with that. The end result leads to a better product for B2B partners. With our industry-leading value – including 1% on all Asian handicaps – BETDAQ is fast becoming the place to get football business done.”